Curriculum Link: Links to the culture strands of the HSIE syllabus, reading and viewing texts strand of the English syllabus.
Yr Level: Four
Lesson Number: 4 of 10, duration 60 minutes
Lesson Topic: Visual grammar and the construction of advertisments
Learning Area(s): HSIE and English
Unit Aim or Outcome: HSIE - CUS2.4 Describes different viewpoints, ways of living, languages and belief systems in a variety of communities.
Lesson Outcome: HSIE - CUS2.4 Describes different viewpoints, ways of living, languages and belief systems in a variety of communities. Indicators:
Students discuss representations of geographical and climatic elements of a specific culture
Students create representations of geographical and climatic elements of a specific culture
English - TS2.1 Communicates in informal and formal classroom activities in school and social situations for an increasing range of purposes on a variety of topics across the curriculum.
Students offer and discuss their opinions on a range of advertising images
Students engage with each others opinions on the composition of their own and others’ advertisements
Students verbally collaborate to construct advertisements in small groups
RS2.8 Discusses the text structure of a range of text types and the grammatical features that are characteristic of those text types.
Students informally identify technical aspects related to the composition and structure of visual texts
Students apply this knowledge in the development of advertisements
Students discuss the effect of others’ advertisements demonstrating an understanding of purpose
Resources: Copies of Baz Luhrmann’s tourism campaign, travel brochures and magazines appropriate to each groups culture, cardboard, glue, scissors, blu-tack, whiteboard markers, permanent markers.
Lesson Outline
Introduction (15 minutes): In groups, students each receive a tourism advertisement that focuses on the geography and climate of Australia in its promotion of the country as a holiday destination. To begin developing visual literacy, ask the students a series of questions to encourage them to begin critically reading and discussing the image before them. Questions could include: oWhat is the first thing you notice when you look at this image? oWhat do you think the image is trying to do (purpose)? oWhat features can you see that tell you this? oWhich way do your eyes travel when you look at this image? oHow does the image make you feel? The class will then collaboratively discuss their findings, developing a word bank of metalanguage associated with visual literacy. This will be brainstormed on the board in order to build a field of knowledge to underpin the body of the lesson.
Teaching strategy/LearningActivity (30 minutes): Ask yourself ‘What will support the students to learn the concepts I’m trying to teach and to reach the outcomes I’m aiming for? What will students be doing? What will I as teacher be doing?’
Students will ……
Teacher will…
oBrowse through travel brochures and magazines discussing how they can potentially use the images to construct an advertisement for their chosen country and its associated culture. oCut out suitable images and experiment with their arrangement in order to create an effective layout that is consistent with the purpose of the image. oDevise a slogan or some sort of written component to support the message they are attempting to convey through their visual images. oOnce they have created a mock up of their advertisement and are satisfied that it satisfies the conventions and purpose of a tourism advertisement, students will then finalise their advertisements, gluing them onto cardboard.
oHelp scaffold discussion and appropriate use of metalanguage and associated concepts oEnsure that students are accurately justifying their choices and encourage them to articulate their reasoning in order to assess their emerging understanding oContinue to reinforce the appropriate use of metalanguage and encourage students to justify their choices in order to assess understanding. Offer constructive feedback as required. oCirculate the classroom, focusing on offering positive feedback and reinforcement as students go about realising their visions.
Concluding strategy (15 minutes): In the remaining component of the lesson, students will come together to present their advertisements. Each group (or as many as possible, time permitting) will blu-tack their image on the board and discuss various aspects of it, attempting to use as much visual metalanguage as possible. The teacher, or students if the teacher considered them capable or enough, will annotate the image on the board as the various features are discussed in order to reinforce the understandings initiated at the commencement of the lesson. The teacher should model the appropriate use of metalanguage if required.
Assessment: There will be no formal or summative assessment during the course of this lesson, rather, the teacher will use formative assessment-in-action to evaluate student fulfillment of the learning outcomes. This will involve a combination of the following: - Observing students as they work through the various components of the lesson. In particular, note the conversations they are having and the questions they are asking, both to each other and to you. - Scaffolding learner centred discussions to construct meaningful understanding about the topic and ensure that the students progress is monitored on an individual rather than collective level. - Using a cyclical process of questioning to compare their initial understanding of the concepts being explored to their increasingly formalised insight as the lesson progresses. Looking Forward: - Within the context of the entire unit, the content and concepts addressed in this lesson will be consolidated later in the unit when students construct an advertorial style poster within their pairs as part of the rich task at the culmination of this unit.
Any special considerations or contingency plans: There are three key areas of special needs that must be considered. Firstly, it is necessary to examine the needs of students who may need support with language, for example, emergent ESL learners. At the very least, these students should be paired with more capable peers who are able to support their gradual language development. Teachers should encourage students to participate more actively in components of the lesson where they may feel more capable or comfortable, for example, in the construction of the visual representation. Critically however, students with language considerations should also be encouraged to challenge themselves in parts of the lesson that may be more difficult for them to undertake. Furthermore, if necessary, the teacher should consider providing one on one support for the student/s concerned so they can undertake the lesson with as little impediment as possible, and thus work towards achieving the same outcomes. The second important category is students who may possess a learning difficulty of some description. The best strategy for addressing this is to allow students to have autonomy and choice in the roles they take on in the learning experiences. Another strategy that can run in conjunction with this is to ensure that your groups are composed of students of a range of abilities who can contribute in a unique way and have other skills modelled to them by more capable peers. Finally, the third category of students that need to be considered are those with some sort of disability or physical need. The nature of the lesson is such that it should be suitable and approachable for most students, however, if necessary, create a new role for a student/s who are unable or uncomfortable participating in the learning experiences in the manner implied in this plan.
HSIE - CUS2.4
Describes different viewpoints, ways of living, languages and belief systems in a variety of communities.
HSIE - CUS2.4
Describes different viewpoints, ways of living, languages and belief systems in a variety of communities.
Indicators:
English - TS2.1
Communicates in informal and formal classroom activities in school and social situations for an increasing range of purposes on a variety of topics across the curriculum.
- Students offer and discuss their opinions on a range of advertising images
- Students engage with each others opinions on the composition of their own and others’ advertisements
- Students verbally collaborate to construct advertisements in small groups
RS2.8Discusses the text structure of a range of text types and the grammatical features that are characteristic of those text types.
In groups, students each receive a tourism advertisement that focuses on the geography and climate of Australia in its promotion of the country as a holiday destination. To begin developing visual literacy, ask the students a series of questions to encourage them to begin critically reading and discussing the image before them. Questions could include:
o What is the first thing you notice when you look at this image?
o What do you think the image is trying to do (purpose)?
o What features can you see that tell you this?
o Which way do your eyes travel when you look at this image?
o How does the image make you feel?
The class will then collaboratively discuss their findings, developing a word bank of metalanguage associated with visual literacy. This will be brainstormed on the board in order to build a field of knowledge to underpin the body of the lesson.
Ask yourself ‘What will support the students to learn the concepts I’m trying to teach and to reach the outcomes I’m aiming for? What will students be doing? What will I as teacher be doing?’
o Cut out suitable images and experiment with their arrangement in order to create an effective layout that is consistent with the purpose of the image.
o Devise a slogan or some sort of written component to support the message they are attempting to convey through their visual images.
o Once they have created a mock up of their advertisement and are satisfied that it satisfies the conventions and purpose of a tourism advertisement, students will then finalise their advertisements, gluing them onto cardboard.
o Ensure that students are accurately justifying their choices and encourage them to articulate their reasoning in order to assess their emerging understanding
o Continue to reinforce the appropriate use of metalanguage and encourage students to justify their choices in order to assess understanding. Offer constructive feedback as required.
o Circulate the classroom, focusing on offering positive feedback and reinforcement as students go about realising their visions.
In the remaining component of the lesson, students will come together to present their advertisements. Each group (or as many as possible, time permitting) will blu-tack their image on the board and discuss various aspects of it, attempting to use as much visual metalanguage as possible. The teacher, or students if the teacher considered them capable or enough, will annotate the image on the board as the various features are discussed in order to reinforce the understandings initiated at the commencement of the lesson. The teacher should model the appropriate use of metalanguage if required.
There will be no formal or summative assessment during the course of this lesson, rather, the teacher will use formative assessment-in-action to evaluate student fulfillment of the learning outcomes. This will involve a combination of the following:
- Observing students as they work through the various components of the lesson. In particular, note the conversations they are having and the questions they are asking, both to each other and to you.
- Scaffolding learner centred discussions to construct meaningful understanding about the topic and ensure that the students progress is monitored on an individual rather than collective level.
- Using a cyclical process of questioning to compare their initial understanding of the concepts being explored to their increasingly formalised insight as the lesson progresses.
Looking Forward:
- Within the context of the entire unit, the content and concepts addressed in this lesson will be consolidated later in the unit when students construct an advertorial style poster within their pairs as part of the rich task at the culmination of this unit.
There are three key areas of special needs that must be considered. Firstly, it is necessary to examine the needs of students who may need support with language, for example, emergent ESL learners. At the very least, these students should be paired with more capable peers who are able to support their gradual language development. Teachers should encourage students to participate more actively in components of the lesson where they may feel more capable or comfortable, for example, in the construction of the visual representation. Critically however, students with language considerations should also be encouraged to challenge themselves in parts of the lesson that may be more difficult for them to undertake. Furthermore, if necessary, the teacher should consider providing one on one support for the student/s concerned so they can undertake the lesson with as little impediment as possible, and thus work towards achieving the same outcomes.
The second important category is students who may possess a learning difficulty of some description. The best strategy for addressing this is to allow students to have autonomy and choice in the roles they take on in the learning experiences. Another strategy that can run in conjunction with this is to ensure that your groups are composed of students of a range of abilities who can contribute in a unique way and have other skills modelled to them by more capable peers.
Finally, the third category of students that need to be considered are those with some sort of disability or physical need. The nature of the lesson is such that it should be suitable and approachable for most students, however, if necessary, create a new role for a student/s who are unable or uncomfortable participating in the learning experiences in the manner implied in this plan.